Sri Lanka Tourism Awards...

『写真はMar15、2013Colombo page News deskよりいただきました』

世界中旅行者の人気がある『ナショナルジオグラフィックのトラベラー」英国版、雑誌の4月号にスリランカを紹介しています。雑誌ではスリランカが涙のような形をしていて熱烈な個性を持っていると書かれています。さらに茶畑、カレーライス、アーユルヴェーダ、スパイスガーデン、仏教のお坊さんたち、トレッキングにドウンバラ.ヒルズ, ミリッサビーチ, アダムズピーク『スリパダヤ』などと見に行かなくてはならない21の場所を説明しています。雑誌ではスリランカは宝石のように存在感を増しているとのことです。

Lonely Planet names Sri Lanka as the top destination to visit in 2013

Oct 23, Colombo: Lonely Planet, the world's largest travel guide and the digital media publisher has named Sri Lanka as the number one destination in the world to travel in 2013. The 2013 travel guide says with the long-running civil war now over Sri Lanka is emerging as one of the planet's best-value destinations. The country has been chosen as the number one destination based on the input from travel experts, travellers and other stakeholders, according to the publishers. According to the magazine, the visitor numbers are increasing and it is becoming easier to reach the country due to cheap fares from regional hub Bangkok. Under the title "Serenity returns to Serendib" the world's most trusted travel publisher says investment is again fuelling the tourist industry in Sri Lanka and visitor numbers are steadily increasing. "Prices are affordable. Indeed, Sri Lanka is emerging as one of the planet's best-value destinations," the magazine writes. The 2013 Travel Guide highlights the emerging new popular places to visit in Sri Lanka, including the newly opened up East coast and less traveled paths in the western coast as well. Emerging from a three-decade long war that has held off the travelers to the country and a devastating tsunami in 2004, Sri Lanka is beginning to experience the lost splendor again. With white sandy beaches, timeless ruins, welcoming people, oodles of elephants, killer surf, cheap prices, fun trains, famous tea, and flavourful food there is "so much in so little", the Lonely Planet says.

Best of the World 2012- NATIONAL GEOGRAPHY


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Sri Lanka has been awarded the PATA Grand Award 2012 for Heritage and Culture, and a Gold Award for Environment.

The Grand Awards have been presented to outstanding entries in four principal categories such as Education and Training, Environment, Marketing and Heritage and Culture. The awards are supported and sponsored by the Macau Government Tourist Office. This year, the Awards recognize the achievements of 21 separate organizations and individuals. 27 PATA Grand and Gold Awards are being presented this year, with multiple awards going to Hong Kong Tourism Board as well as the Tourism Authority of Thailand, and Tourism Malaysia.
Sri Lanka has also won a Gold Award under Environment for Corporate Environmental Programme of Sri Lanka's Jetwing Hotels.
The Four Grand Awards have been presented to Lao National Institute of Tourism and Hospitality, for Education and Training; Tourism Authority of Thailand for Environment; Heritance Tea Factory, Sri Lanka for Heritage and Culture; and Tourism New Zealand for Marketing.
The awards ceremony will take place on Saturday, 21 April 2012 at The Royale Chulan, Kuala Lumpur, Malaysia during the PATA Annual Conference, which takes place from 20th to 22nd April.

SO-LOVELY' Sri Lanka truly a green destination says Prof. Philip Kotler

"There are many countries in the world striving to obtain the green label. But Sri Lanka truly deserves to be called a green destination and to my mind, it is one of the best locations in the world for eco-tourism" said the world renowned marketing guru , Professor Philip Kotler after taking a tour of the ancient " Sigiriya rock fortress in Sri Lanka this morning. While observing the lush green landscape from the skies above in the Air Force helicopter, Prof. Kolter was enthralled by the velvety green covering the land below him. He then visited the ancient Sigiriya rock fortress to witness the majesty of this world famous creation often referred as the "08th wonder of the world". After listening to the narration given by the escorts he was taken by surprise to see how the Sri Lankan king has so strategically located his kingdom on a hard rock turning it to a palace going beyond one's imagination. Looking at the frescoes and being charmed by the whole experience he received at Sigiriya Prof. Kolter remarked "I think the two letters "S" and "L" in the word " Sri Lanka " should mean "So Lovely"; which is the feeling I had visiting this wonderful landscape.
Professor Kotler's visit to Sigiriya was organized by Sri Lanka Tourism and he was accompanied by several officials in this tour including Dr. Nalaka Godahewa - Chairman of Sri Lanka Tourism, Mr.Thushara Perera-President of Sri Lanka Institute of Marketing (SLIM) and Mr. Rumy Jauffer -Managing Director of Sri Lanka Tourism Promotions Bureau. On his way back having a discussion with the officials about Sri Lanka Tourism's Strategic Plan for next five years Prof. Kotler made the remark that " This plan looks simple making itself very pragmatic".
Prof. Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first leader in Marketing Thought by the American Marketing Association. He is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, and the author of many influential books. Including the 13th edition of Marketing Management.

WTM 2011

The World Travel Market 2011 Industry Report has highlighted five countries including Sri Lanka as the five emerging counties behind the BRICS nations Brazil, Russia, India, China and South Africa.
Sri Lanka was named as it is re-emerging after defeating terrorism, ending Sri Lanka's 30-year conflict, investing in infrastructure and
emphasizing its natural beauty.
The Report is based on the findings of two independently conducted surveys in September 2011. World Travel Market has surveyed its key exhibitors and senior buyers (members of its Meridian Club) to discover the central issues for the industry and what will be discussed on the exhibition floor for the four days of World Travel Market (WTM) 2011 (7–10 November).

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